TV networks are estimated to rise 2.3% in ad revenue to $11.2 billion for Q4 2018, according to MoffettNathanson Research. Read the whole story
The focus is measuring the effect of TV advertising and programming on consumer behavior and advanced measurement and analytics solutions. Read the whole story
According to data from the end-to-end product validation platform Alpha, 68% of respondents say Netflix has the most appealing selection of content, when compared … Read the whole story
YouTube says the shift will only impact around 1% of all videos on the platform, though with more than 300 hours of video uploaded … Read the whole story
Horizon will be tasked with overseeing all channels for the seafood fast-food chain working alongside the brand's creative shop Merkley+Partners. Read the whole story
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Sometimes I think we get so caught up by the hype about how ad tech is, or will, transform advertising that we forget it … Read the whole story
The numbers are sharply down from 2018, when there was more than 113,000 social posts tied to specific Super Bowl ads. Read the whole story
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Three conditions must be met in order to make a good business case for a Super Bowl ad. Read the whole story
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Let's say you're the CEO of a TV company. How do you grapple with programmatic, becoming less ad-dependent, launching a VOD platform? Read the whole story
The holding company and its former CEO took swipes at each other last week with Sorrell saying how "concerned" he was over WPP's performance. … Read the whole story
