The deal will expand NBCU's efforts to tie marketers' video advertising on NBC with business outcomes such as website visits, in-store traffic and sales. Read the whole story
Grammys prices for media buys were estimated at $1.2 million to $1.3 million per 30-second ad. Last year, U.S. ad revenues totaled $96 million, … Read the whole story
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, agencies, and publishers to work together to stop ad fraud at the … Read the whole story
The new model centers on driving down acquisition costs, improving the experience for consumers, speeding products to market and improving services. Read the whole story
The ad industry's Trustworthy Accountability Group, which recently expanded in Europe, is now extending its anti-piracy initiative across the Atlantic. Read the whole story
Google is bringing the click-share metric to Search campaigns in Google Ads to help advertisers get a better sense of how their ads perform. Read the whole story
The biggest beneficiary of messaging during the game was CBS itself. Its efforts are part of a growing trend for network promo time during … Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. Read the whole story