Well, it's official. Digital will overtake "traditional" media in share of U.S. ad spending this year. That's the news of the day from digital … Read the whole story
Traditional media spending -- including TV, newspapers, and radio -- will decline 5%. It will drop from $114.84 billion in 2018 to $109.48 billion … Read the whole story
Trust in TV network news brands appears to be tracking overall political momentum. With few exceptions -- most notably gains by right-wing local news … Read the whole story
As far as experiential media campaigns go, Giant Spoon's next big event for client HBO likely goes where none have gone before: into people's … Read the whole story
Video streaming services continue to push spending on national linear TV advertising -- largely due to major TV sports programming. Read the whole story
Visa and agency Decoded Advertising are launching the second phase of the financial brand's social and digital series "Money is Changing." Read the whole story
The show is "Whiskey Cavalier," an action show pitting a swashbuckling FBI agent against an equally skillful CIA agent. Read the whole story
Nielsen's data, combined with first-party data and other sources, will allow for more precise and efficient targeting and campaigns. Amobee says that it is … Read the whole story
A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that were downloaded more than 10 million times, has been uncovered by Oracle. Read the whole story
Fifty consumers who click on the new Progressive banner ads will win $668, the average annual amount saved from switching to Progressive. Read the whole story
Media remains the most "intimate" category in terms of how consumers connect with its brands. That's one of the top findings from the just-released … Read the whole story
The whole point of influencer marketing is to make it appear that these people are genuine fans of these products. This -- of course … Read the whole story
The partnership, designed to direct drivers to retail locations via in-route messaging, will launch in Canada, France, Italy, the U.K. and the U.S. this … Read the whole story
Twitter just announced plans to keep a closer eye on political advertising throughout European Union member states, Australia and India. Read the whole story
The action follows criticism of the video-sharing platform for monetizing videos that exploit children. Starting on February 25, YouTube's revised "strikes system" will give … Read the whole story
Netflix is way ahead of rival entertainment concerns -- especially now with 60 million U.S. subscribers -- when it comes direct-to-consumer (DTC) home video Read the whole story