Looking over a two-year period, January 2019 national TV revenues were up 2% over January 2017. Read the whole story
CFO Ned Segal said the company has become "much more clear with advertisers [as to] why they should use Twitter" at a Morgan Stanley … Read the whole story
Viacom plans to use Pluto as a free OTT streaming service and a new source of direct-to-consumer relationships. It is also a zero-incremental cost … Read the whole story
The WPP CEO told analysts Friday that the firm has made a lot of progress executing the turnaround plan it unveiled in December. Read the whole story
British social media consultant Matt Navarra got some attention recently when he tweeted an animated, time-lapse visualization of the top brands' value changing in … Read the whole story
The campaign, developed with FIG, includes 14 unique videos that highlight Vimeo's advantages and tools. Read the whole story
DigDev allows brands to use the same profiles they apply to email targeting for social media and programmatic display ad placement. Read the whole story
It is irresistible to take "Game of Thrones" and apply that title to the comings and goings of top executives at the new WarnerMedia. Read the whole story