USIM has developed a new proprietary method that enables retail marketers to target customers based on customized trading zones, utilizing a single-source opt-in panel … Read the whole story
Viacom says a new distribution deal with DirecTV is in jeopardy, possibly resulting in more than a dozen channels dropping off the satellite TV … Read the whole story
Viacom's stock closed sharply down Wednesday after warning that its networks could be dropped from DirecTV this Friday. Read the whole story
Lookalike audiences, audience templates and the addition of Bing search data to its recently introduced interest targeting feature are the most recent tools added … Read the whole story
The hourly bidding algorithm is powered by an econometrics and machine-learning data model that for the first time, according to the company, allows Amazon … Read the whole story
Thomas Minc joins as managing director, global strategy, and Ellen Zaleski as managing director, global insights. Read the whole story
Google's AdSense for Search contracts with online publishers at times breached antitrust rules by unfairly restricting how third-party websites could integrate ads sold by … Read the whole story
Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions, has been announced as the winner of the 2019 ARF Erwin Ephron Demystification Award. She joins … Read the whole story
Through the end of 2019, M2M's short films will play during the pre-show at Spotlight's high-end cinema partners and art houses, including Angelika Film … Read the whole story
The Video Player Bidding solution lets JW Player clients, which include Vice Media, Penske Media and Univision, monetize their videos through the company's own … Read the whole story
"We're starting to see research and empirical economics analysis that suggests that, at least on a transitory basis, GDPR is having some impact," FTC … Read the whole story
Tegna will acquire 11 stations in eight markets for $740 million, with Scripps buying eight stations in seven markets for $580 million. Read the whole story
Amazon Prime Video Channels is the tech giant's subscription bundling service, connecting Amazon users with subscription video packages they may be interested in. Users … Read the whole story