Nielsen ratings are up 8% so far, averaging a household program 6.4 rating/15 share in metered markets -- the second-highest rating through the first … Read the whole story
The bad news, according to GroupM, is that organic growth of major agency holding companies appears to be contracting. The good news is that … Read the whole story
Total addressable TV viewing is projected to rise 25% by 2022 from 2016, with 14% of all ad viewing going to online video addressable … Read the whole story
Why would a marketer have to be subpoenaed to hand over evidence in a case like this? Especially if it believed that the agency … Read the whole story
COMMENTARYHe began his first full day in office by declaring war on the media, and now the President is circulating an "enemies list" asking … Read the whole story
The strategy is twofold: One service designed to connect consumers to third-third-party streaming services, which will live inside the Apple TV app, and a … Read the whole story
"There has been a fundamental shift in the balance of power" between brands and consumers, Brien told a 4s conference gathering Monday. "It has … Read the whole story
Independent agency trading desk The Trade Desk has swept the U.S. marketplace, becoming the go-to solution for agencies and clients outsourcing their programmatic media-buying, … Read the whole story
Terms of the deal were not disclosed, though Spotify said earlier this year it expected to spend around $500 million in 2019 on podcast … Read the whole story
The huge number of search ads removed by Bing and Google demonstrates the need to clean up the web to provide increasingly accurate information, … Read the whole story
The U.S. remains the world's biggest advertising market and will for at least the foreseeable future. According to just-released estimates from Zenith's March 2019 … Read the whole story
A consortium of five trade organizations -- the Digital Place-Based Advertising Association, the Digital Signage Federation, Interactive Advertising Bureau, Geopath, and the Out-of-Home Advertising … Read the whole story
Pervasive device IDs and the ability to segment based on location create more unique audience opportunities for advertisers compared to desktop, which is often … Read the whole story
- COMMENTARY
Apple wants to be an TV aggregator of all popular TV video platforms. In this complex TV-video world, isn't that what we really want? Read the whole story
COMMENTARYAll WWE and UFC signature events, which had been a staple of pay-per-view, will be offered directly to consumers over streaming devices through ESPN+ … Read the whole story
COMMENTARYIn the following excerpt from his just-published book, "Built to Suck: The Inevitable Demise of the Corporation ... and How to Save It?," consultant … Read the whole story
