by Joe Mandese
As consumer data, analytics and research come under increasing scrutiny, the U.S. ad industry is launching a new self-regulatory initiative to ensure its research … Read the whole story
by Wayne Friedman
Netflix had a big piece of new digital original programs, starting 130 new series in 2018 and taking a 71% share. Netflix currently spends … Read the whole story
by Laurie Sullivan
Google has stopped allowing two Chinese websites that review anti-censorship virtual private networks to serve up advertisements from its ad network. Read the whole story
by Alex Weprin
The streaming service is targeting a 2020 launch. The 10-year content partnership will create a new global streaming service focusing on factual and natural … Read the whole story
by Alex Weprin
March Madness Live is setting new records for streams and streaming hours, with both categories up by more than 25% compared to last year. Read the whole story
by Laurie Sullivan
Like Google, Facebook has begun to detail reasons for the content it serves to people who use and search on its platform. Read the whole story
by Joe Mandese
For all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM finds it hasn't had much impact on the broader economy. "At least … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic is now more reliable than direct for viewability, the latest research suggests, but in-app still lags. Read the whole story
by Richard Whitman, Columnist
Dani Benowitz previously served as executive vice president, integrated investment at the Mediabrands unit, working closely with UM's investment teams on brands such as … Read the whole story
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by Wayne Friedman
Comscore stock plummeted 23% following its announcement of the departures of Bryan Wiener and Sarah Hofstetter. Read the whole story
by Wendy Davis
"All available evidence confirms that the citizenship question will impair the accuracy of the census," a coalition of companies and business groups tell the … Read the whole story

COMMENTARY
by Alex Weprin, Staff Writer
Apple TV+ will be available on Apple devices, and on third-party devices from smart TV makers like Samsung, and connected TV devices from Roku … Read the whole story
by Wendy Davis
The FTC isn't legally empowered to enforce the former net neutrality rules, which prohibited internet service providers from blocking, throttling or charging higher fees … Read the whole story