by Joe Mandese
Over-the-top video ad spending is expanding at the fastest rate of any major medium and will approach $4 billion this year and $5 billion … Read the whole story
by Gavin O'Malley
Even when advertisers set their targeting parameters to be "highly inclusive," Facebook's ad delivery system might be discriminating based on their gender and ethnicity. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, … Read the whole story
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by Laurie Sullivan
Verizon Media today announced the launch of digital-out-of-home ad inventory available through its demand-side platform, allowing brands to serve ads on digital screens in … Read the whole story
by Alex Weprin
According to Parrot's 2018 Global Television Demand Report, Netflix controlled 71% of the "demand share" for original digital programming last year. Read the whole story
by Joe Mandese
Three in four Americans do not believe allowing advertisers to target them with their personal data is an "acceptable tradeoff" for using social media, … Read the whole story
by Joe Mandese
Gilbert Gross, who founded independent media services agency Carat, died March 27. He was 87. Gross, a Frenchman who founded a startup shop in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Attendance for non-blockbuster movies may change as more content becomes available on the upcoming streaming services. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Americans are having less sex. But there is good news: You can now blame it all on technology. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Now that Netflix's "Roma" has had its big Oscar push, why shouldn't it also be considered for Emmys? Read the whole story