by Joe Mandese
Fox News' future may be its direct-to-consumer play Fox Nation, which appears to be performing better than expectations and attracting younger "super fans" who … Read the whole story
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by Alex Weprin
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. Read the whole story
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by Alex Weprin
A majority of those surveyed (51%) said ads on streaming services are more relevant than those on traditional broadcast or cable TV. A majority … Read the whole story
by Wayne Friedman
Among all consumers, 44% chose Netflix if they could only keep a limited number of platforms. Read the whole story
by Wayne Friedman
For the most current year, Hulu is forecast to lose $1.7 billion, while Disney's investment in BAM Tech and other digital businesses is expected … Read the whole story
by Wayne Friedman
Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and … Read the whole story
by Alex Weprin
As part of the deal, FreeWheel's Monetization and Revenue Management platform will power Hearst's OTT ad product Hearst Anyscreen, providing expanded access to OTT … Read the whole story
by Joe Mandese
eMarketer's digital media statsmasters have lowered their user growth estimates for Snapchat, projecting that its U.S. monthly users will decline 2.8% to 77.5 million … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Game of Thrones" feels like something Cecil B. DeMille would have directed if he had lived long enough to be employed by HBO. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Per its new UK agreement, Facebook's terms will clearly explain its business model relies on selling targeted ad services to traders by using the … Read the whole story
by Wendy Davis
"We urge the FTC to use its existing authority to protect the privacy and security of consumers' online data," Sens. Amy Klobuchar and Marsha … Read the whole story
by Larissa Faw
The 400-person Multiview will be tucked into Stagwell's portfolio, while continuing to operate under its own name. Read the whole story
by Alex Weprin
In his new role, Ben Relles will be focused on developing original programming and specials driven by interactivity, as well as shows that include … Read the whole story
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by The Editor
The headline of a story ("'Cord-Nevers' Approaching One Third Of U.S. Population") in the April 9 edition of "Research Intelligencer" incorrectly stated that so-called … Read the whole story