• by Larissa Faw , April 9, 2019

Mark Penn's Stagwell Group is acquiring B2B digital marketer Multiview to bolster the holding company's programmatic capabilities. Financial terms were not disclosed. 

This deal was in the works long before Penn recently purchased a stake in MDC Partners. Multiview will remain separate from MDC’s programmatic network. 

Instead, the 400-person Multiview will be tucked into Stagwell's portfolio, while continuing to operate under its own name.

The agency will also continue to operate across its U.S. and Canada locations under CEO Scott Bedford. 

“Programmatic advertising is a small but rapidly growing part of the B2B advertising mix today, and Multiview has unmatched products, data and insights to help B2B buyers leverage this offering,” stated Penn, Stagwell’s founder-managing partner. 

MultiView was previously owned by Warburg Pincus.

GCA Advisors acted as exclusive financial advisor, and Willkie Farr & Gallagher acted as legal advisor to MultiView.