by P.J. Bednarski
P&G "will support common-sense national legislation," while preferred providers should adopt "responsible privacy practices that reinforce consumer trust." Read the whole story
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by Laurie Sullivan
When the standards are finalized, the supply-side platforms and exchanges will post their files that enable buyers to verify the sellers of direct advertising … Read the whole story
by Joe Mandese
Out-of-home ad inventory for the premium billboard locations along Interstate 10 en route to the Coachella music festival in Indio, CA, this weekend jumped … Read the whole story
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by Wayne Friedman
The companies say their key focus will be audience reach across both TV and OTT "holistically" within an advertising campaign. Read the whole story
by Wayne Friedman
Since April 7, "Thrones" has seen 21 commercials run on TV networks, the most going to ESPN, nine airings. Read the whole story
by Wayne Friedman
For its new Disney+ service, company executives say every division of its major brands will be contributing to the new streaming platform with exclusive … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For one: People are still watching TV, and they're not just folks "65 to dead." Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new poll finds Americans perceive local news and network news outlets like ABC to be more credible than cable news outlets like CNN, … Read the whole story
by Tanya Gazdik
"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially our Coachella activations," says Marriott International's Jennifer Utz Ilecki. Read the whole story
by Larissa Faw
The new offering is being tested on the Groupe's home turf in France to work out kinks before the company decides whether to roll … Read the whole story
by Sara Guaglione
The free, print magazine, currently called 'Wide," will be over 100 pages and contain interviews, essays and features around Netflix series. Read the whole story
COMMENTARY
by Andre Swanston
For ad-supported OTT services that do require user authentication, a more challenging problem looms ... one that strips registration data of its value as … Read the whole story
by Gavin O'Malley
On average, Pinterest users are more adventurous than your average user, according to YouGov. Relative to most U.S. consumers, Pinterest's domestic audience is also … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Contributing to all this disruption -- especially in the premium content areas -- are new premium streaming platforms, like Netflix, Hulu, Amazon and others. Read the whole story