by Joe Mandese
APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. today announced a new unit, "XM Grows," focusing on the burgeoning legal cannabis … Read the whole story
by Wayne Friedman
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, which is set to work with Turner on advertising deals, as well as … Read the whole story
by Alex Weprin
The deal lets marketers build custom audiences for car buyers for every stage of the buying cycle and across every car segment. Read the whole story
by Joe Mandese
Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates … Read the whole story
COMMENTARY
by Joe Mandese
One of the not-so-surprising things I learned from Advertiser Perceptions' benchmark study of the role "trust" is playing in media planning and buying decisions, … Read the whole story
COMMENTARY
by Denis Hayes, Op-Ed Contributor
Earth Day now is observed each year by more than 1 billion people in 192 nations. A healthy, sustainable planet appeals across cultures, politics, … Read the whole story
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by Laurie Sullivan
Analytics provider SimilarWeb has moved into the financial space with the launch of an analysis tool that uses online data to offer insights for … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It is open season on works from the past as producers seek to correct, or at least re-imagine, them. Read the whole story
by Wendy Davis
"Personal data are the raw materials that fuel discrimination," advocates tell Congress. Read the whole story
by Sara Guaglione
The top 25 print magazines reach more adults and teens than the top 25 prime-time TV shows. Read the whole story
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by Wayne Friedman
Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion in Q1 2019, down from Q1 2018's 148 deals and $11.4 billion value. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
This "stamp of approval" by industry lead organizations expands globally in other areas based on specific countries. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While there is some euphoria over Walt Disney's new streaming service, there are also concerns about its sinking TV networks' distribution business. Read the whole story