Growing Like Weed, Cannabis Retail Ad Spend Soars 23%


Ad spending by cannabis retailers In cities and states where marijuana has been legalized jumped 23% to $4.122 million in 2018, according to estimates released by WPP’s Kantar unit.

The biggest beneficiary is out-of-home media, which took an 84% share of all cannabis ad spending in 2018.

 Newspapers were the next biggest medium of choice, taking a 5.1% share of ad spending, followed by online display’s 4.1% share. 

Among the biggest gainers by market were Las Angeles (+600%), Denver (150%), and Las Vegas (+100%).

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Medium$ (000) 2017$ (000) 2018% Change vs. 2017
GRAND TOTAL3,344.14,122.4+23%
Spot TV8.588.6+942%
Local Mags8.086.6+987%
Newspapers446.0212.0-53%
Natl Spot Radio6.1
Local Radio45.062.9+40%
Int Display58.1168.4+190%
Mobile Web15.138.1+153%
Mobile App
Online Video0.0
Mobile Web Vid
Outdoor2,763.53,459.6+25.2
* TOTAL USInt Display2.313.8+498.7
* TOTAL USMobile Web8.37.7-7.2
* TOTAL USMobile App
ALBANY,NYInt Display0.0-100
ALBUQUERQUEInt Display0.0-100
ALL OTHEROutdoor78.035.4-54.6
ATLANTAInt Display0.0
ATLANTAMobile Web0.0
AUSTINInt Display0.0-100
AUSTINMobile Web0.0-100
BALTIMOREInt Display0.0-100
BALTIMOREMobile Web0.1
BANGORSpot TV16.0
BOISEOutdoor10.3
BOSTONMobile Web0.0-100
BURLINGTONInt Display0.0-100
CEDAR RAPIDSNatl Spot Radio2.0
CHAMPAIGNInt Display
CHARLESTON,WVInt Display0.1
CHARLOTTEInt Display
CHARLOTTEMobile Web0.0-100
CHICAGONewspapers0.10.5+303
CHICAGOInt Display0.0-100
CHICAGOMobile Web0.00.0+44.2
CHICAGOMobile App
CHICOInt Display
CINCINNATIMobile App
CLEVELANDMobile Web0.00.0-66.3
COLORADO SPRGSInt Display0.0-100
COLUMBIA,SCInt Display0.0
COLUMBUS,OHInt Display0.0-100
CORPUS CHRISTIInt Display
DALLASInt Display0.0-100
DAYTONInt Display
DENVERNewspapers3.8-100
DENVERLocal Radio41.948.1+14.9
DENVERInt Display37.3
DENVERMobile Web0.722.0+2901.9
DENVEROnline Video0.0
DENVEROutdoor11.4
DETROITLocal Radio0.0
DETROITInt Display
DETROITMobile Web0.0-100
DETROITOutdoor10.0
EL PASOInt Display0.0-100
EUGENEInt Display2.7-100
FLINTInt Display0.0-100
FLINTOutdoor14.6
FRESNOInt Display1.4
FT MYERSNatl Spot Radio3.0
FT MYERSLocal Radio1.1
FT WAYNEInt Display
GRAND RAPIDSInt Display
GREEN BAYInt Display0.0-100
GREENVILLE,NCInt Display0.0
GREENVILLE,SCInt Display0.0-100
GREENVILLE,SCMobile Web
GREENVILLE,SCOnline Video
GREENVILLE,SCMobile Web Vid
HARLINGENNatl Spot Radio1.1
HARRISBURGInt Display0.00.0+57.1
HARRISBURGMobile Web0.0
HARTFORDInt Display0.0-100
HOUSTONInt Display0.0-100
INDIANAPOLISMobile Web0.00.0-100
JACKSONVILLEInt Display0.0-100
LANSINGInt Display0.0-100
LAS VEGASLocal Radio0.7
LAS VEGASInt Display0.1
LAS VEGASMobile Web0.00.0-95.1
LAS VEGASOutdoor171.6341.7+99.1
LOS ANGELESNewspapers2.7
LOS ANGELESLocal Radio3.1-100
LOS ANGELESInt Display1.10.6-45.9
LOS ANGELESMobile Web0.3-100
LOS ANGELESOutdoor64.7503.6+678.4
LOUISVILLEInt Display0.0-100
MIAMIInt Display0.0-100
MIAMIMobile Web0.0
MINNEAPOLISLocal Radio5.5
MINNEAPOLISMobile App
NASHVILLEInt Display0.0-100
NASHVILLEMobile App
NEW YORKInt Display0.0-100
NEW YORKMobile Web0.10.2+107.7
OKLAHOMA CITYSpot TV8.572.6+753.6
ORLANDOMobile App
PADUCAHInt Display0.0
PEORIAInt Display0.0-100
PHILADELPHIAInt Display0.0-100
PHILADELPHIAMobile Web0.00.0-32.3
PHOENIXNewspapers78.3
PHOENIXInt Display0.1
PHOENIXOutdoor19.5
PITTSBURGHInt Display0.0
PORTLAND,ORInt Display8.12.1-73.4
PORTLAND,ORMobile Web0.40.7+78.8
PORTLAND,OROutdoor16.227.3+68.3
PROVIDENCEInt Display
RENOOutdoor25.533.6+31.8
ROCHESTER,NYInt Display
ROCKFORDInt Display0.0-100
SACRAMENTOInt Display4.3
SACRAMENTOOutdoor123.5
SALT LAKE CITYInt Display0.0-100
SAN ANTONIOInt Display0.00.0-48.1
SAN DIEGOInt Display0.0-100
SAN DIEGOOutdoor63.9
SAN FRANCISCONewspapers50.8
SAN FRANCISCOInt Display1.1
SAN FRANCISCOMobile Web0.01.1+11608.4
SAN FRANCISCOOutdoor522.0355.5-31.9
SANTA BARBARAInt Display0.00.0-49
SAVANNAHInt Display0.0-100
SEATTLELocal Mags8.086.6+987.3
SEATTLENewspapers442.079.7-82
SEATTLEInt Display43.5105.1+141.8
SEATTLEMobile Web5.26.5+25.4
SEATTLEMobile App
SEATTLEOutdoor1,635.01,565.4-4.3
SOUTH BENDInt Display0.0-100
SPOKANEInt Display0.42.3+539
SPOKANEOutdoor250.6343.9+37.3
ST LOUISLocal Radio4.8
ST LOUISMobile Web0.00.0-64.6
TAMPALocal Radio2.7
TAMPAInt Display
TAMPAMobile Web0.0-100
TAMPAMobile App
WASHINGTON,DCInt Display
WASHINGTON,DCMobile Web0.0
WICHITA FALLSInt Display0.00.00
WILKES BARREInt Display0.0-100
Copyright 2019. Kantar Media
Stradegy Online
PIB Data: ®Copyright 2019 by Magazine Publishers of America Inc. All rights reserved.
Mobile Web dollars and impressions start April 1 2015
Mobile App dollars and impressions not available
All media not complete for requested time period
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