OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning systems and approved digital sales platforms. Read the whole story
In a rare cross-industry exercise to plan for how 5G and ATSC 3.0 might impact the advertising and media industry, a consortium backed by … Read the whole story
In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting … Read the whole story
A lack of brand safety "will kill the internet," says Guy Tytunovich, founder and CEO of cybersecurity company Cheq. Read the whole story
The updates aim to provide "a little more granularity and more specificity" to consumers, IAB Europe CEO Townsend Feehan says. Read the whole story
With Brave's release of its latest desktop browser, users can opt into Brave Rewards and view privacy-preserving Brave Ads. Read the whole story
To air its eight hours of coverage this week, the network will forego regularly scheduled airings of some of its highest-profile shows. Read the whole story
Of particular interest to the FTC is whether the company violated a 2011 agreement it made regarding the sharing user data. Read the whole story
While CBS may have an average viewer median age of 60 on its linear TV network, the same shows on OTT platforms yield audiences … Read the whole story
Greenfield explains the Kantar Marketplace, a "one-stop, research and insights store that includes key offerings across Kantar's portfolio of solutions." Read the whole story
Three regional president positions are being eliminated as is the agency's CMO role. Regional operations across the U.S. will now report to agency CEO … Read the whole story
The organization saw membership balloon after the Interactive Advertising Bureau required its general members to join. Read the whole story