Questions remain, especially concerning upfront price inflation, messaging effectiveness, lower audiences and realistic commercial reduction of network schedules. Read the whole story
Calling it the "largest initiative in our company's history," NBCU ad sales chief Linda Yaccarino painted the company's upcoming streaming service as the only … Read the whole story
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. Read the whole story
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions … Read the whole story
Fox sees "WWE Smackdown Live" as a marketing tool, especially when it comes to co-family viewing. Read the whole story
The assignment is shifting to Disney incumbent OMD, which has a custom unit dedicated to serving the entertainment giant. While the news undeniably hurts … Read the whole story
The deal, which gives Disney full control of Hulu and three big digital video platforms, comes on the same day as Disney's upfront programming … Read the whole story
Adobe began building on its acquisition of Magento with several new integrations with Amazon and Google to support ecommerce. Read the whole story
Today's focus is on the audience target/segment -- something we couldn't even fathom in search a decade ago. The necessity of keywords to a … Read the whole story
Thanks to a flurry of expensive ad buys, old-school TV viewers haven't been able to escape the D2C onslaught led by brands like Peloton, … Read the whole story
It seems so quaint, doesn't it? TV networks, in this day and age, announcing their fall schedules according to such antiquated notions as the … Read the whole story
Former CEO Maurice Levy's involvement with the Epsilon deal -- one of the largest in Adland history -- underscores the fact he remains fully … Read the whole story
The notion of retail media supporting brand-funded ads on retail sites drives Criteo's growth, with a focus on brands "monetizing their assets" such as … Read the whole story
Lanka now leads iQuanti's analytics-driven paid-media practice and will oversee all paid products, including programmatic, social and search. Read the whole story