Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but … Read the whole story
The six-game series averaged 14.3 million viewers, down from 17.6 million last year. Overall, this year's event was the lowest-rated NBA Finals since 2007 … Read the whole story
Watch for interest in cryptocurrencies to spike this week in the media industry, if not the ad biz as Facebook releases a white paper … Read the whole story
Jigsaw reportedly purchased services from a social media trolling company to study how the process works, but some say the results were never released. Read the whole story
As dollars flow to the new channel, the risk of ad fraud and brand safety issues rises too. Read the whole story
Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, … Read the whole story
How does this affect traditional TV companies starting up premium video OTT services? Read the whole story
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and … Read the whole story
Consumers no longer tolerate a poor experience. Their standards are at an all-time high and marketers must rise to meet consumer expectations or risk … Read the whole story