by Wayne Friedman
Upfront-placed ad revenue for most of the last TV season was at $19.3 billion, down 3% on a two-year compound annual growth-rate basis, Standard … Read the whole story
by Laurie Sullivan
Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released … Read the whole story
by Joe Mandese
If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by … Read the whole story
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by Richard Whitman, Columnist
Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase … Read the whole story
by Karlene Lukovitz
The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports "The Washington Post." Read the whole story
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by Joe Mandese
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said in an update provided to investors … Read the whole story
by Joe Mandese
PMG, an independent digital agency known for developing "gap technologies" that resolve pain points for its staff and their clients, today unveiled a new, … Read the whole story
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by Laurie Sullivan
The protocol aims to increase trust between the brand and the agency as well as ensuring the integrity of the data. Read the whole story
by Wayne Friedman
Gracenote claims the new data will go deeper, helping pay TV providers, OTT platforms and smart TV set manufacturers promote ever-growing TV and film … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The WFA has shown that the majority of us are happy to take brand suggestions from Alexa. Read the whole story
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by Karlene Lukovitz
With launch 10 months away, Google, P&G, PepsiCo, Walmart, Progressive and AB InBev are on board,. Read the whole story
by P.J. Bednarski
A study by the NYU Stern Center for Sustainable Business shows that sustainable products delivered 50.1% of packaged goods market growth from 2013-2018. Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
CANNES, FRANCE--There is an uprising bubbling from the French Riviera as media buyers say the industry has finally reached a tipping point in demands … Read the whole story