by Wayne Friedman
CBS saw 3% to 5% revenue gains for its prime-time programming, and inked mid-single-digit percentage volume improvements in other dayparts. In prime time overall, … Read the whole story
by Joe Mandese
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according … Read the whole story
by Joe Mandese
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and … Read the whole story
by Larissa Faw
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group's new Attention Economy project to determine whether it … Read the whole story
by Melynda Fuller
One benefit of the alliance is the pooling of resources among the outlets' small ad sales teams, which allows publishers to focus on editorial … Read the whole story
by Laurie Sullivan
Dove invested in the #ShowUs image bank without profit to give the industry access to more inclusive, real images of women and smash stereotypes. … Read the whole story
by Joe Mandese
Asked what they would charge companies for use of their personal data, American consumers express a wide range of dollar value -- from a … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
There are literally hundreds of tech-related acronyms. Let's launch a few new ones so we can be on the cutting edge of confusion: Read the whole story
COMMENTARY
by Vas Bakopoulos
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
What TV shows really get people talking today? The answer: None. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
With the rise of holding companies, what began as a collection of high-value, boutique consultancies became merchant banks. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The ratings points in linear TV are down, but they are transforming other platforms. Read the whole story
by Sara Guaglione
Podcasts now represent almost 10% of audio listening among millennials -- and podcast listeners are also radio listeners. Read the whole story