Study Reveals How Much Americans Would Charge For Using Their Personal Data

Asked what they'd charge companies for use of their personal data, American consumers express a wide range of dollar value -- from a median of about $50 for things like their name, address, email, shopping or employment history to $1,000 or more for more sensitive information such as their passport number, banking information, social security number of biometric data.

Those are the findings of a survey of 2,200 U.S. adults queried by Morning Consult in April, according to a report by Statista.

The Statista report cited a survey conducted by NBC News and The Wall Street Journal in March, which found 74% of Americans do not feel "letting social media companies collect and use data in exchange for free services" is a fair trade.



The Morning Consult study also asked which kinds of data American consumers are willing to "give away for deals" or "want protected."

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