Omnicom has reorganized its operating platform and key data and technology assets into a new unit that will be overseen by Duncan Painter, the company confirmed yesterday on its second quarter earnings call. 

Painter, who had been CEO of Omnicom’s Flywheel Commerce Group will oversee the reorganized unit that includes the company’s comprehensive and unified marketing and insights platform Omni, Omni AI, Gen AI content platform ArtBot and Flywheel Commerce. 

Together, said Omnicom CEO John Wren, those assets will comprise an “end to end platform organization” that will drive client strategies forward and company growth higher. 

The move coincides with the departure of Slavi Samardzija, CEO of Annalect, which has overseen the development of Omni and other assets. He is set to depart in September, the company has confirmed.  

If the Interpublic acquisition is finalized, additional assets will be organized under the new operating platform group that Duncan is overseeing including performance marketing platform Kinesso and data platform Acxiom along with identity resolution cloud application RealID.