COMMENTARY
by Laurie Sullivan, Staff Writer
Google filed an update last week for a U.S. patent that describes how to manage a two-part promotion on mobile devices. Read the whole story
by Wayne Friedman
NBCU and Hulu ad executives predict the production costs will inevitably push the digital streamer to take on advertising. Read the whole story
by Karlene Lukovitz
Sixty-six percent of streamers know what they're going to watch, and most who don't go to favorite channels rather than use menus or recommendations. Read the whole story
by Joe Mandese
Television's share of time spent connected to media fell to 39% in Q1 2019, according to the latest installment of an ongoing tracking study … Read the whole story
COMMENTARY
by Beatriz Mallory, Columnist
The 60-day deadline for pharma marketers to begin showing costs in TV ads generated a frenzy in the drug marketing world. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Browser cookies are effectively going away as a tool for managing online advertising. Read the whole story
COMMENTARY
by Joe Mandese
"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. "The time-as-a-driver-of-spending argument really falls apart in the weakness of investment in … Read the whole story
COMMENTARY
by Nicholas Wootten, Op-Ed Contributor
While outdoor advertising has always been an awareness driver for brands, the ability to effectively measure its impact was limited in the past. Today … Read the whole story
by Larissa Faw
For the next 12 months, Fischer will work in collaboration with the Executive Committee, the governing body of the Ad Council's Board, and Ad … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Quibi wants to embrace a new definition of "episodes" -- and it already has $100 million in initial advertising to back this up. Read the whole story
-
by Melynda Fuller
Through the Basis platform media organizations are able to automate, streamline and unify functions like managing campaigns for search, social and programmatic in one … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Let the winnowing begin. That's a process to hope for where the crowded field of Democratic presidential hopefuls is concerned. Read the whole story
-
by Wayne Friedman
Total viewers for the second night of the debate for all three networks -- NBC, MSNBC and Telemundo -- rose to Nielsen-measured 18.1 million. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Brand power is awesome, yet most marketers focus on on the back end of the sales funnel - chasing a sale. Read the whole story