Built on Xandr's technology and research, Community helps media buyers and sellers, especially with the coming convergence of linear TV and digital media platforms. Read the whole story
The biggest theatrical ad spenders in the last two months were Disney-Pixar's "Toy Story 4" at $25.1 million, Universal Pictures' "The Secret Life of … Read the whole story
2018 client losses impacted the numbers, but IPG said it was confident it would hit the "high end" of previously disclosed financial targets for … Read the whole story
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As Boris becomes Prime Minister, adland needs to ask whether Farage has a point and it's too London-centric. Read the whole story
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The digital ecosystem is fragmented and broken and will worsen as technology grows if changes are not made. The addition of a unique identifier … Read the whole story
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Data is a thin, wispy proxy for the rich bandwidth of the real world. It should be just one tool among many for marketers. Read the whole story
The new unit will advise nonprofits, foundations and corporations on areas including research, strategy development and training. Read the whole story
