by Laurie Sullivan
The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across … Read the whole story
by Melynda Fuller
The newly formed company, which will keep the Gannett name, will be home to 263 daily media organizations across 47 states and Guam, including … Read the whole story
by Laurie Sullivan
U.S. digital ad revenue reached $28.4 billion in Q1 2019 -- up 18% compared with Q1 2018, according to the IAB Internet Advertising Revenue … Read the whole story
by Larissa Faw
In its first focused report on worldwide healthcare ad expenditures, Zenith forecasts global healthcare ad spending will reach $36 billion this year. Read the whole story
by Melynda Fuller
The editorial follows a weekend that saw two deadly mass shootings happen within 24 hours of each other in El Paso, Texas, and Dayton, … Read the whole story
by P.J. Bednarski
Republicans linked "a video game industry that teaches young people to kill" to the El Paso and Dayton shootings that claimed 31 lives. Read the whole story
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by Laurie Sullivan
Kroger, Kohl's and Overstock.com are among the retailers that work with PromoteIQ. The company will become a division of Microsoft Advertising. Read the whole story
by Sara Guaglione
The company has now doubled its users to 20 million in the U.S. and Japan. In the U.S., the free app drives more traffic … Read the whole story
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by Sara Guaglione
Facebook says the projects funded through the program "resulted in tens of thousands of new digital subscriptions and hundreds of thousands of new email … Read the whole story
COMMENTARY
by Brad Geving
Here's what first-time TV buyers need to know -- whether goal is driving traffic to pop-up shop or alerting shoppers to key shipping dates, Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Why do so many people stay silent when the issue of how to engage with gun violence comes up? Read the whole story