by Gavin O'Malley
The RNC and other GOP arms have committed to a boycott, upping conservative pressure on social media. Read the whole story
by Joe Mandese
With an average upfront prime-time CPM of $43.40, Fox is the priciest of the major broadcast networks, according to a five-year analysis of prime-time … Read the whole story
by Joe Mandese
Dr. Carl Marci, a clinical psychologist who helped pioneer the field of neuromarketing research, has quietly left Nielsen and returned to the healthcare industry. … Read the whole story
by Joe Mandese
Paul Parton, a veteran agency strategist who most recently was a partner of Interpublic's The Brooklyn Brothers, has been named Group Chief Strategy Officer … Read the whole story
by Karlene Lukovitz
Q2 ad revenue rose 7% and streaming services drove a 13% gain in subscriptions and affiliate revenue. CBS's local news-streaming services will roll out … Read the whole story
-
by Karlene Lukovitz
Terms of the multi-year deal weren't disclosed, but it covers both existing and upcoming AT&T platforms. Read the whole story
by Laurie Sullivan
Consumers have a host of concerns, from search engines and marketplaces to privacy and returns, according to the UPS 2019 Customer Experience Study of … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Most big beverage makers are in various stages of developing THC-based drinks. Your days of depending just on alcohol to get high could be … Read the whole story
-
by Ray Schultz
Although consumers are suspicious of native ads, most understand them -- especially millennials, reports Outbrain. Read the whole story
-
by Laurie Sullivan
Lawyers are now confronting the topic of ethics when they use search engines -- in advertising and marketing -- to attract new clients. Read the whole story
by Steve McClellan
The company made progress quarter-to-quarter, posting organic growth of 0.1% in Q2. North America remains the firm's weakest-performing region, although results improved significantly in … Read the whole story
by Sara Guaglione
The partnership will bring Holler's animated visuals to Badoo's 431 million global users. Holler's business is based on its custom content creation for brands, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
What might the D2C-reshaped world of TV advertising look like? There will be more focus on audience, automation and performance. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
While "Succession" is most assuredly a work of fiction, the similarities to the Murdoch dynasty are undeniable. Read the whole story