by Wayne Friedman
The new ViacomCBS now claims the largest TV audience of any TV-media company, as well as $8 billion in national TV advertising revenue. Read the whole story
by Wayne Friedman
Xandr's addressable offering comes from AT&T's first-party consumer data, as well as set-top-box data of anonymized subscriber information. Read the whole story
by Karlene Lukovitz
The partnership will enable advertisers to scale their local-market OTT campaigns "with precision," says Discovery, which is looking to accelerate the growth of its … Read the whole story
by Laurie Sullivan
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, … Read the whole story
by Joe Mandese
Amazon is now the dominant source for e-commerce sales for consumer packaged goods marketers, according to data released this morning by Nielsen E-Commerce. With … Read the whole story
by Laurie Sullivan
Yang said that if elected, he would put laws in place to "establish data as a property right" to help share the value of … Read the whole story
by Karlene Lukovitz
Britain's TV ad pre-approval org, Clearcast, disagrees with Advertising Standards Authority's interpretations of the ads and warns of far-reaching implications. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What was once a pay TV market of 101 million subscribers in 2013 is now down to 87 million. Yet we keep hearing about … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The path-to-purchase for Latinx is even more social and "circular" than that of most U.S. consumers, suggests new Nielsen research. Read the whole story
COMMENTARY
by Tricia Brouk
Words have an amazing power to create hope; words can also destroy. Coming from a president, words can start wars, ignite financial panics and … Read the whole story
by Gavin O'Malley
Verizon reportedly got about $3 million for the struggling social network -- staggeringly less than the $1.1B Yahoo paid for it in 2013. Tumblr … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Nearly three-quarters of consumers would stop buying a brand's products if an ad infected their computer or mobile device with a virus, a study … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The new made-for-Syfy movie called "Zombie Tidal Wave" is a breath of fun, fresh air. Read the whole story