January 25, 2023
Amazon Becomes No. 1 CPG E-Tailer, Displaces The Long Tail
- by Joe Mandese @mp_joemandese, August 14, 2019
Amazon is now the dominant source for e-commerce sales for consumer packaged goods marketers, according to data released this morning by Nielsen E-Commerce.
With a 39% share of all CPG sales online, Amazon has overtaken the long tail -- also known as "All Others" -- which was the dominant …
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