Traditional media, including TV, radio and magazines, will see erosion of younger viewers 18-25 moving more to esports platforms, says a Needham & Company … Read the whole story
Among signs of mainstreaming: Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. Read the whole story
When it comes to implementing and managing cross-channel video ad campaigns, Amobee, 4C and Adobe ranked as the most differentiated of 13 major platforms … Read the whole story
"On Becoming a God in Central Florida" was the best reviewed show this summer here in the "TV Blog." Read the whole story
The scope of work includes traditional advertising capabilities, in-store marketing, social content, brand strategy and planning. Read the whole story
For most agencies, there will be some pain when ties are severed with a client. In this case, the National Rifle Association has been … Read the whole story