by Karlene Lukovitz
Disney's largest-ever cross-media marketing blitz is poised to explode today, AT&T will at last reveal specifics about HBO Max on Tuesday, before Apple TV+ … Read the whole story
COMMENTARY
by Joe Mandese
As far as photo ops go, in hindsight, it was probably a bad idea to have the President take a bow during game five … Read the whole story
by Joe Mandese
Davis Elen, a full-service independent agency based in Los Angeles, has recruited RPA's John Papadopoulos as senior vice president-media director. Papadopoulos, who most recently … Read the whole story
COMMENTARY
by Joe Mandese
Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens," which hold the access to audiences as well as the means of … Read the whole story
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by Richard Whitman, Columnist
S4 CEO Martin Sorrell said earlier this month that disposing of GroupM would unlock value. WPP CEO Mark Read addressed the subject on a … Read the whole story
by Steve McClellan
The conference addresses influencer practices related to digital and social, PR and media relations, content creation, social listening, data and analytics, and legal. A … Read the whole story
by Larissa Faw
Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The old NBC sitcom "Mad About You" came out of the same era that produced "Seinfeld," "Frasier" and "Friends." Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
How can we rely on electronic devices to manage every bit of our daily lives when the power grid is increasingly unreliable? Read the whole story
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by Steve McClellan
The Los-Angeles-based entertainment studio is releasing its first film, Unhinged, next August. Read the whole story
by Gavin O'Malley
Still in its test phase, the just-launched Facebook News will serve as a destination for partner publishers. If readers are receptive, the new service … Read the whole story
COMMENTARY
by Karlene Lukovitz
This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views … Read the whole story