by Steve McClellan
It is the largest Acura dealer association in the U.S. Sibling agency MullenLowe is the group's creative agency. Read the whole story
COMMENTARY
by Joe Mandese
When Bloomberg says, "I know what it takes to beat Trump," he's using his financial industry roots, and expressing it as a hedge, because … Read the whole story
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by Richard Whitman, Columnist
By 2023, WPP plans to have 85,000 people in 40 campus locations worldwide. Read the whole story
by Wayne Friedman
Cable TV news networks posted general overall viewership gains in November, as impeachment hearings and other news programming heightened viewers' interest. Read the whole story
by Joe Mandese
When it comes to funding original programming, pure-play digital platforms don't yet rival a conventional TV producer and distributor like the BBC, but they're … Read the whole story
by Wendy Davis
A standardized identifier can improve people's online experiences by limiting the number of times they are served the same ad, and cutting down on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When it comes to political messaging, do you know it when you see it? Getting social media or other cookie-derived display messages may not … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In a cookie-free mobile app environment, social networks make it "relatively easy to target audiences at scale in an in-app environment," says eMarketer. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If Hallmark Channel's holiday movies come across like two-hour, live-action Christmas cards, then that is likely the point. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The result of Facebook's algorithm changes: an ideological landscape with a huge chasm where the middle ground used to be. Read the whole story
by Karlene Lukovitz
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding company in June, charges that Google effectively put it out of business. Read the whole story