The TriAcura Dealer Advertising Association has selected Mediahub as its new media agency of record.
Mediahub will be aligned with its sibling agency, MullenLowe, which provides creative services to the TriAcura Dealer Advertising Association. MullenLowe also serves as Acura national brand creative agency of record.
Mediahub was selected to join the integrated team based on its strength in innovative and creative use of media to drive business performance, according to reports. Other clients include Netflix, Chipotle, JetBlue, and Royal Caribbean.
The TriAcura Dealer Advertising Association spans 25 Acura dealerships in New York, New Jersey, and Connecticut. It is the largest Acura dealer association in the U.S.
“Mediahub impressed us with their human-based approach to media science and creativity,” stated Tim Hlavenka, board member for the TriAcura Dealer Advertising Association and GM at DCH Montclair Acura in Verona, New Jersey. “We admire their challenger spirit and see great potential in aligning their work with the new ‘Less Talk, More Drive’ brand creative strategy that their partners at MullenLowe have developed for Acura.”
Mediahub will service its new client from the agency’s office in New York, with additional support from the Mediahub local market broadcast planning and buying team in Winston-Salem.
The dealer group previously worked with Tier10.