by Joe Mandese
Ad costs in the major media will expand at a lower rate for digital media in the U.S. than for so-called "traditional media," according … Read the whole story
COMMENTARY
by Joe Mandese
Despite the emergence of a Golden Age of data and ad tech, the ad industry still has fundamentally valued media either on an "opportunity-to-see" … Read the whole story
by Joe Mandese
Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
GroupM's figures are upbeat -- but print's share of UK ad spend has halved in just four years. Read the whole story
by Joe Mandese
"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs … Read the whole story
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by Laurie Sullivan
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds … Read the whole story
by Karlene Lukovitz
Christina Miller announced the year-end departure, after a transition. EVP Michael Ouweleen will act as interim president. Read the whole story
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by Wendy Davis
Ad-tech companies that belong to the self-regulatory organization may only use sensitive data -- including precise location data -- if consumers are informed that … Read the whole story
by Fern Siegel
Latinext, a multiplatform bilingual news team, will service the estimated 2.1 million Latinx community in the Chicago region. Read the whole story