Ad costs in the major media will expand at a lower rate for digital media in the U.S. than for so-called "traditional media," according … Read the whole story
Despite the emergence of a Golden Age of data and ad tech, the ad industry still has fundamentally valued media either on an "opportunity-to-see" … Read the whole story
Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President … Read the whole story
GroupM's figures are upbeat -- but print's share of UK ad spend has halved in just four years. Read the whole story
"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs … Read the whole story
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds … Read the whole story
Christina Miller announced the year-end departure, after a transition. EVP Michael Ouweleen will act as interim president. Read the whole story
Ad-tech companies that belong to the self-regulatory organization may only use sensitive data -- including precise location data -- if consumers are informed that … Read the whole story
Latinext, a multiplatform bilingual news team, will service the estimated 2.1 million Latinx community in the Chicago region. Read the whole story