Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad budgets in order to win a … Read the whole story

"Our current partners are working close to us on this transformation journey," the company says. Read the whole story

Maryland's "Online Electioneering and Transparency Act," which requires online news sites to post information about political ad purchases, is unenforceable against news sites. Read the whole story

With the addition of CBS's TV and digital inventories, following the ViacomCBS merger, OpenAP Market says it's now the largest cross-platform, audience-based ad-buying platform … Read the whole story

For all the incursions by digital media, conventional radio continues to dominate "share of ear," especially in the ad-supported audio media marketplace. That's the … Read the whole story

Video streaming services have dramatically upped their national/regional TV marketing efforts for the holiday season -- virtually double that of a year ago. Over … Read the whole story

Needham analyst Laura Martin says Netflix needs a lower-priced, ad-supported monthly service that would be priced at $5 to $7 a month to compete … Read the whole story

The ad industry is urging California's attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that … Read the whole story

As much as any popular entertainment of the past six years, 'Silicon Valley' provided a satirical yet accurate look at the rise and fall … Read the whole story