by Joe Mandese
WiFi network Boingo Wireless is restructuring and is cutting the staff of its ad network Boingo Media, according to a source familiar with the … Read the whole story
by Fern Siegel
The direct-response ads posit a question and listeners are promoted to say "yes." Doritos, Wendy's and Comcast are among the first advertisers to try … Read the whole story
COMMENTARY
by Joe Mandese
It makes sense that programmatic would emerge as a viable solution for cannabis brand marketers to target consumers in a regulatory-compliant way. Read the whole story
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by Karlene Lukovitz
The merged dataset, available exclusively in an Amobee solution, allows advertisers to plan, buy and sell inventory across linear and CTV, mobile and desktop, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It took the big TV station group two years to realize the pro-Trump, "must-run" opinion segments on its airwaves from former Trump campaign official … Read the whole story
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by Thom Forbes
Hallmark's original decision to pull the ads "was a victory for a conservative group that petitioned against the commercials," according to a report. Read the whole story
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by Richard Whitman, Columnist
Working together, Empower and the Martin team, embedded at Empower's Cincinnati office, have developed software that adds client- and campaign-specific customization to programmatic buying. … Read the whole story
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by Wayne Friedman
Core advertising revenues, which excludes political advertising, have seen "demand under pressure as audiences shift their media consumption to over-the-top (OTT) streaming video services … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The majority of shows that come up for review here are judged on the basis of a single episode -- the premiere. Read the whole story
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by Wendy Davis
The net neutrality repeal enables carriers to "block or throttle Internet access, demand pay-to-play ransom from Internet edge providers, or otherwise interfere with end … Read the whole story