Ad industry execs overwhelmingly feel their professional esteem has improved recently, but give decidedly mixed grades to the industry's practices, especially with regard to … Read the whole story

Among the changes, Chris Williams has joined the agency as President/Chief Investment Officer. Williams succeeds Kristina Lutz who will work on consulting projects within … Read the whole story

Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform. The Test & Tune … Read the whole story

"This approach is part of our 'network' strategy and appeals to our ideal customers," Progressive CMO Jeff Charney tells "Marketing Daily." Read the whole story

Looking at two weeks of post-season action, the NFL is up 5% to an average Nielsen 32.0 million viewers. The most recent divisional round … Read the whole story

Called "G&G Jr.", the "coastal edition" magazine offers everything from a guide to the best beaches for kids to how they can help protect … Read the whole story

While Joe Biden appears to be leading in the polls -- at least in terms of the most recent Monmouth University Iowa poll -- … Read the whole story

Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio and linear broadcast inventory using Mediaocean's Spectra Platform. Mediaocean's Spectra is used by … Read the whole story