by Joe Mandese
Advertising's share of time spent with media continues to erode, falling to a 45% of total consumer time spent with media in the U.S. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Since 2007, the foundation of Gwyneth Paltrow's goop empire has been her website, goop.com. Now she is adding a TV show. Read the whole story
by Wayne Friedman
While many factors contribute to a TV commercial's success, less commercials in a group of TV spots has the highest importance. According to a … Read the whole story
by Tanya Gazdik
The automaker has been successful "in activating programs around the big game that sit outside of traditional advertising," Volvo's Jim Nichols tells "Marketing Daily." Read the whole story
by Wendy Davis
"Facial recognition is fraught with risks," Sundar Pichai said Monday at a conference in Brussels. Read the whole story
by Fern Siegel
The platform's current partners include AP, Bloomberg, Daily Motion, Reuters and Verizon Media. Ads are limited to avoid clutter and gain attention. Read the whole story
by Karlene Lukovitz
Louis-Dreyfus will executive produce and star in new programming for Apple TV+. The deal boosts industry credibility for Apple, which reportedly won a bidding … Read the whole story
COMMENTARY
by Sarah Ivey, Op-Ed Contributor
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
The future of the internet as we know it may be riding on the preservation or renovation of Section 230 of the 1996 Communications … Read the whole story
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by Richard Whitman, Columnist
The spot, from 72andSunny, is one of a series of PSAs the league has created to foster awareness of social-justice issues. Read the whole story
by Ray Schultz
The bad actors send emails containing fake invites to a Greta Thunberg demonstration and to Christmas and Halloween parties, according to an article published … Read the whole story