The Media Kitchen is a full-service media agency known for its innovative approaches to managing media. Today it is announcing an innovative role for … Read the whole story

Google, which effectively became a TV advertiser 10 years ago with its first Super Bowl spot, will be back in the Big Game with … Read the whole story

Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku apps and devices to trick advertisers into thinking they were buying ads on … Read the whole story

Organizations are drawn to data for many reasons, not the least of which is the emergence of incredibly sophisticated technologies that allow us to … Read the whole story

Veteran agency social media and content marketing expert Noah Mallin has joined IMGN Media as Chief Brand Strategist, a new role at the five-year-old, … Read the whole story

MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with … Read the whole story

CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last … Read the whole story

Does a person using a smartphone to watch a work of cinema miss out on having the best possible experience? Read the whole story

Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last … Read the whole story

Vivian Kronengold is charged with repositioning the digital OOH signage company as a full-serve sales and marketing company for advertisers. Read the whole story

"Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning," says AMCI's Ian G. Beavis. Read the whole story