In an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as … Read the whole story
The Media Rating Council this week announced three big digital platforms' measurement services -- Facebook's, Instagram's, and YouTube's -- have completed their engineering audits … Read the whole story
"We've invested a tremendous amount of resource into our existing data infrastructure, Blu, but in order to drive ongoing value for our clients it's … Read the whole story
Disney chairman/CEO Bog Iger said half of Disney+ subscribers came from its own website/digital platforms and 20% from a high-profile Verizon promotional deal, with … Read the whole story
For the first time in its history, YouTube Gaming has just announced an exclusive streaming partnership with the Overwatch League, Call of Duty League … Read the whole story
With the consolidation, BofA Is ending its relationship with Hill Holliday, part of Interpublic Group.. Read the whole story
The network's affiliates are decidedly unhappy about a plan to add value to the upcoming Peacock streaming service by streaming the Jimmy Fallon and … Read the whole story
Growing regulatory scrutiny from the Department of Justice has some Google execs discussing whether or not Alphabet should divest its third-party ad-tech business. Read the whole story
"Marketers who focus on so-called 'loyalty programs' expecting real brand allegiance, are totally missing the point," says Passikoff. Read the whole story
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. … Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards, recognizing the best in automotive advertising in 2019. Read the whole story
Life can get pretty prickly in a briar patch, which is likely the reason why this new limited series premiering this week on USA … Read the whole story
Will presidential ads be effective, given continued TV ad skipping, social-media distrust in political ads, or just mediocre creative? Read the whole story
In December, I released my analysis of the 27 best TV series of 2019. As was the case with the Emmys, The Golden Globes, … Read the whole story