More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from … Read the whole story
Conceived to give brands greater insight into the consumer journey from prospect to purchaser and stops along the way, the new company will leverage … Read the whole story
Local radio stations' revenues grew 25% in 2019 and are forecast to grow 29% this year, the RAB-Borrell report says. Read the whole story
Following a 5% gain in TV viewership for NFL regular-season games this past season, the NFL's TV networks had a 14% increase in national … Read the whole story
You watch a show like "Indebted" with an air of disbelief that they are still making TV shows like this. Read the whole story
For the first time ever, Google revealed a breakout of revenue for YouTube - and the sum is eye-opening. TV networks should take note. Read the whole story
At $15.1 billion, YouTube's ad sales is now bigger than the broadcast network's annual upfront marketplace. More importantly, it's growing a lot faster. According … Read the whole story
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with … Read the whole story
With all the various uncertainties in the world, plus the fact that this year will be such a high spend, I predict 2021 will … Read the whole story
The social video app ramped up its monetization efforts, leading to a surge in ad spending, according to Singular. Read the whole story
Publicis Groupe today reported a 2.3% organic revenue decline for 2019 in what the Groupe termed a "Challenging Year." Read the whole story