by Joe Mandese
Three-quarters of ad execs plan to cut the remainder of their 2020 ad spending by 5% or more due specifically to the impact of … Read the whole story
COMMENTARY
by Rich Gagnon, Peter Sedlarcik
While our industry is just one piece in a global health network, we need to look at this situation as a catalyst for a … Read the whole story
by Wayne Friedman
NBCU said it would be cutting back on some ad inventory. Media usage/viewing data across many industry networks and platforms and on its own … Read the whole story
by P.J. Bednarski
Samsung launches eco-friendly packaging across its pricey Lifestyle TV product line, made with dot-matrix-embedded cardboard that's easy to cut. Read the whole story
by Joe Mandese
It may seem small consequence given the human toll, but the ad industry is experiencing significant challenges in creating new ads in the wake … Read the whole story
-
by Richard Whitman, Columnist
However, 79% are creating new messages that respond directly to the impact of the crisis on the people who use their products and services, … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
There's interest-free financing for 84 months, and gas has dropped to under $1 per gallon, but there's very little reason to drive anywhere. Read the whole story
by Wayne Friedman
Comscore is launching a faster local TV ratings service with a turnaround of 48 hours. Previously, it took two weeks for TV stations to … Read the whole story
-
by Wayne Friedman
The new, free channels include news and information apps -- USA Today, CBC News and sports information/action channels -- and celebrity/entertainment news -- TMZ … Read the whole story
-
by Laurie Sullivan
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend … Read the whole story
by Wendy Davis
Fox's "malicious misrepresentation and false information deprived the public of information necessary to prevent and mitigate transmission of the virus," the Washington League for … Read the whole story