by Joe Mandese
"HVAs," an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only "high value audiences" via various identity-based … Read the whole story
by Wayne Friedman
While many national TV ad categories such as restaurants, travel/tourism and retail have sharply declined, automotive, insurance, and household products have climbed. Read the whole story
COMMENTARY
by Joe Mandese
Yes, in normal times, it is mainly the economy. But these are not normal times, and there's an even bigger existential threat than a … Read the whole story
COMMENTARY
by Brian Wieser
With the apex of the spread of the coronavirus around the world still weeks away, marketers are facing highly uncertain times, here are four … Read the whole story
by Larissa Faw
The agency's remit includes brand communications, marketing activity, public relations, trade events, and media planning and buying. Read the whole story
COMMENTARY
by Roy Elvove, Op-Ed Contributor
When people are once again free to roam around...to be outdoors...baseball, with its leisurely pace and sun-drenched afternoon games, will re-emerge as THE sport … Read the whole story
by Steve Ellwanger
Taco Bell, Dunkin', Buffalo Wild Wings, Chipotle Mexican Grill, and Denny's are among those with new campaigns focused on at-home dining. Read the whole story
by Joe Mandese
While much of the trade press coverage and a fair amount of industry discussion has been on the impact the pandemic will have on … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Responding to a crisis, we do need a more rational cognitive mechanism -- one less likely to be influenced by emotion. Read the whole story
-
by Richard Whitman, Columnist
Experiential marketing agency Street Factory Media has devised a clever way to make those trips to pick up a meal a little safer. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A person really, really has to love Shaquille O'Neal to want to watch the big man's new reality docuseries on TNT. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The U.S. economy has a long way to go before it can re-open. And more marketers start advertising again on TV. Read the whole story
by Wayne Friedman
With major U.S. sports leagues off the airwaves, deals to place sports programming on TV networks will still come at a sharply higher price … Read the whole story