Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly less time with friends and family, but their use of social media … Read the whole story
It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. … Read the whole story
COMMENTARYNew research from Nielsen reveals that "Tiger King" is a lion-sized hit. Read the whole story
US Foods provides restaurants with logos, videos and digital Easter-themed menu templates they can use to promote "Eat In For Easter" takeout orders. Read the whole story
That's according to a new study by the Ad Council and C&R Research. Nearly 70% of Americans are most worried about the economy with … Read the whole story
Disney+ has now rocketed to some 50 million subscribers worldwide in just five months. In the past two weeks, Disney+ was launched in eight … Read the whole story
Mobile-only Quibi had generated about 300,000 app downloads (including pre-orders) by the end of its April 6 launch day, and it generated 23X fewer … Read the whole story
TV audience patterns continued to normalize heading into April, with general entertainment programming continuing its ascent, while cable news' spike begins subsiding, according to … Read the whole story
- COMMENTARY
Ask yourself how much free can TV users stand - in an already glutted market? And where will all these freebies land in a … Read the whole story
Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers like Amazon, Costco and The Home Depot. Read the whole story
The addition of iSpot's ad measurement data to Neustar's identity management, MTA and unified marketing analytics platforms enables full view of behavior across linear, … Read the whole story
- COMMENTARY
Social distancing makes people want to hear more from brands willing to be sensitive, positive and kind. Hearing from brands they love is one … Read the whole story
"As Americans' reliance on online conferencing grows, individuals are increasingly vulnerable to cyber-attacks and inappropriate access of their personal data," Sen. Ed Markey says … Read the whole story
