by Joe Mandese
March, the first month to feel the effects of COVID-19 on the ad economy, saw the U.S. ad marketplace decline 10.8% from March 2019, … Read the whole story
by Joe Mandese
Pandemic-related marketing is creating a paradox of perceptions among American consumers, with a significant majority seeing it both as a "force for good" as … Read the whole story
by Joe Mandese
To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its … Read the whole story
by Karlene Lukovitz
Like the sale of its Snap Inc. stake last year, this sale will help NBCU's liquidity as it pushes forward with its Peacock streaming … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new way of introducing a whole new TV network will be on view this Sunday when DIY Network gets temporarily rebranded as Magnolia … Read the whole story
by Joe Mandese
Nielsen data shows streaming trends varied across markets, age groups and times of day during the first month of living restrictions in the U.S. … Read the whole story
COMMENTARY
by Gonzalo Del Fa, Op-Ed Contributor
Cultural IQ has never been more important. Here are three marketing trends we see emerging for agencies in a post-COVID-19 reality. Read the whole story
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by Laurie Sullivan
Starting next week, search results on Google Shopping will consist primarily of free listings, whether or not businesses advertise on Google. Businesses are struggling … Read the whole story
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by Laurie Sullivan
Looking to find a solution to Google's cookie shutdown, companies are rolling out alternatives to targeting. Infutor introduced a cookieless identity data product aimed … Read the whole story
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by Richard Whitman, Columnist
According to the company, Levy will help lead and introduce Strax's SaaS AR platform as a way to "mass-augment" fan experiences and better connect … Read the whole story