• by Richard Whitman , Columnist, April 21, 2020

Media industry veteran David Levy has joined Strax Networks Inc., a technology company that specializes in spatial computing and augmented reality. He will serve on the board of directors and be based in New York.

According to the company, Levy will help lead and introduce Strax's SaaS AR platform as a way to “mass-augment” fan experiences and better connect brands to consumers.

The Strax platform focuses on AR experiences for the entertainment and retail industries.

The company recently signed an agreement with the Guitar Center Music Foundation to provide a series of augmented reality and content features for a number of upcoming events and artists. 

Levy oversaw Turner's domestic broadcast portfolio, ad sales, and distribution businesses. He joined the company in 1986. From 2013 to 2019, he held the role of Turner's president — with oversight of Turner Sports, TNT, TBS, Cartoon Network, Adult Swim and other properties.

During his tenure at TBS, Levy boosted investment in original premium content and negotiated major deals with the NCAA, PGA, NBA and MLB.