by Joe Mandese
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data … Read the whole story
by Wayne Friedman
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable … Read the whole story
by Gavin O'Malley
Promising more transparency, Facebook outlined additional measures designed to protect brands on its platform. Read the whole story
by Gavin O'Malley
Fearful of appearing alongside inappropriate content, Microsoft has decided to temporarily suspend all advertising on both platforms. Read the whole story
by Karlene Lukovitz
Google said it acted Monday after a watchdog's study found nearly a third of voting-related Google search results pushed users to sites that "try … Read the whole story
by Gavin O'Malley
Twitch cites Donald Trump's "hateful conduct." Separately, Reddit just updated its content policy to take a hard stance on hate speech. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The current 'TV Blog' under its present author reached a milestone on Monday: No. 1,500. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Interest in "Content Personalization" has reached an all-time high among brands, with agencies following suit, according to this week's analysis of advertiser and ad … Read the whole story
by Wayne Friedman
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major digital media players are steeling themselves for the regulation that is almost certainly coming -- in the U.S. and elsewhere. Read the whole story
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by Wayne Friedman
Borrell Associates says the steep drop this year is a revision of an earlier estimate, which showed a slight increase of 1.3% for 2020. … Read the whole story
by Sara Guaglione
Cooler Screens developed an in-store digital merchandising and media platform - cooler doors outfitted with IoT-enabled digital screens - that can display retail ads. Read the whole story
COMMENTARY
by Karlene Lukovitz
Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as … Read the whole story
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by Laurie Sullivan
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Discussions seem to be all the rage. Gibbs Haljun, managing director, media investment at GroupM, agreed, adding that one of the benefits is that … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than … Read the whole story