IPG Mediabrands UM unit, and its client American Express, have kicked off an initiative to support small businesses struggling with the COVID-19 pandemic crisis. … Read the whole story
It's been a while since I've heard the old Wanamaker chestnut "half the money I spend on advertising is wasted; the trouble is I … Read the whole story
Following a 142-day pause, the NHL will drop the puck with a five-game schedule of Stanley Cup qualifiers on Aug. 1. Read the whole story
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations … Read the whole story
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, has agreed to acquire 4C Insights, which facilitates cross-platform advertising buys, especially … Read the whole story
Banning all ads could in theory help reduce misinformation and voter suppression efforts, but disadvantage less well-funded campaigns now reliant on the platform, and … Read the whole story
The agency's group director weighs in on what matters most now and what's likely to dominate strategies in the months ahead, as marketers, agencies … Read the whole story
Pervasive surveillance-camera systems have emerged as an integral part of made-in-England TV procedurals that turn up here on U.S. television. Read the whole story
Many advertisers that are now on the boycott bandwagon will have to rethink their strategies completely if the boycott does not yield results. Read the whole story
Total political advertising from all marketers was $5.2 million in the last month with 1,979 airings and 1.7 billion impressions, according to iSpot.tv. The … Read the whole story
With social brands included in Brand Finance's 'Media 25' valuation rankings for the first time, Facebook dislodged Disney from its #1 berth. Read the whole story
The S4 Capital chief spoke Friday about his company's M&A strategy, business development approach and why WPP should be broken up. Read the whole story