Nearly a month into a grassroots campaign encouraging brand marketers to boycott social media platforms -- especially Facebook -- that enable hate and disinformation … Read the whole story
A handful of large TV station groups have decided that their NBC stations will preempt Thursday night's prime-time "upfront" event on NBC. Read the whole story
Now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big, risky bets. Read the whole story
Small and mid-size businesses will gain direct access to buying ad time on Hulu with the launch of Hulu Ad Manager. Companies can make … Read the whole story
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose … Read the whole story
While the role of advertising agencies remains in question for various forms of advertising and media, content marketing appears to be heading favorably in … Read the whole story
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, … Read the whole story
Six substantive waves of multinational consumer research studies into the COVID-19 pandemic, Kantar has defined a new consumer segmentation schema based on how the … Read the whole story
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and … Read the whole story