by Joe Mandese
Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds … Read the whole story
by Larissa Faw
MediaMonks' Eric Shamlin says this partnership seeks to position the company ahead of the accelerating trends towards interactive digital content in entertainment and sports. Read the whole story
by Joe Mandese
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace … Read the whole story
by Karlene Lukovitz
Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA. Read the whole story
COMMENTARY
by Joe Mandese
Two years into a unique tracking study measuring the role that viewers' trust has on the strength of their brands, the major network news … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The word "dystopia" comes up often in stories, reviews and publicity materials provided by networks to describe new TV dramas. Read the whole story
by Joe Mandese
Just as China is expanding its share of the global economy -- surpassing the U.S. as No. 1 for the first time in 2020 … Read the whole story
by Melynda Fuller
There are 16 billboards, one erected for each year of Taylor's life. Until Freedom will also "occupy Kentucky" to work toward getting justice for … Read the whole story
COMMENTARY
by Debbie Reichig, Op-Ed Contributor
As media transitions away from a human labor force selling mass audiences to machine-based selling, why do we still have a fairly traditional upfront? … Read the whole story
COMMENTARY
by Jon Last, Columnist
The once anthemic "Golf2020" may actually turn out to be a banner year for an industry that many have unfairly criticized over the past … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I am an introvert. My wife is an extrovert, Our respective concepts of what it means to be social have been disruptively redefined, but … Read the whole story
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by Thom Forbes
"With the new name, Prime Gaming sits more logically alongside some of the other digital content included with an Amazon Prime subscription," says one … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Speakers at the two-day virtual conference include Ford's Joy Falotico, Hyundai's Angela Zepeda and Lexus' Lisa Materazzo: Read the whole story