by Joe Mandese
The integration of one of the world's largest first-party consumer data platforms with Google's Ads Data Hub will give marketers and agencies the ability … Read the whole story
COMMENTARY
by Joe Mandese
After more than a decade navigating the future on Madison Avenue, the former Publicis Futures exec has turned her marketing skills to selling synthetic … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms … Read the whole story
by Wayne Friedman
Hulu will provide businesses with access to creative partners who can create unique commercials rather than ads from standard-looking "templates." The effort looks to … Read the whole story
by Karlene Lukovitz
Forty percent of independents and undecideds don't subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
One theory: "The business model of social media has played a critical causal role in the deaths of probably hundreds of thousands of people … Read the whole story
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by Sara Guaglione
Most publishers believe 15% year-over-year top-line revenue loss is possible by Q4 2020. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
English television content is slowly but surely adopting some of the worst traits of American TV, as this new comedy series demonstrates. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Whether it's a cute puppy or a cure for COVID-19, if it seems to be too good to be true, it probably is. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The bubble approach isn't for all sports. Major League Baseball doesn't work this way, but the NBA and NHL do. Read the whole story