IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects … Read the whole story

As part of the shakeup, Ralph Pardo has been appointed U.S. CEO for H&S succeeding Erin Matts. Catherine Sullivan is taking on the U.S. … Read the whole story

Such phone plans could be launched within a year or two, CEO John Stankey told Reuters, noting that HBO Max would be a "foundational … Read the whole story

Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this … Read the whole story

While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including … Read the whole story

The new suite of anti-suicide PSAs, created pro bono by ad agency McKinney, includes TV and social video spots Read the whole story

When a TV network resorts to clowns throwing pies, then you know you are in a season of supreme silliness. Read the whole story

DirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satellite distributor Dish and programmers A&E Networks, Fox and ViacomCBS were already on … Read the whole story

Brad Audet has served as interim CMO since Dino Bernacchi left the automaker in March. Read the whole story

Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. … Read the whole story